Amazon Web Services (AWS) is working with Italian consultancy Reply to advance generative AI, helping companies design, develop and deploy scalable and secure AI applications.

Reply specialises in systems integration and consulting. It has announced a multi-year collaboration agreement with AWS to accelerate innovation in gen AI. This should help businesses worldwide harness the power of AI by leveraging cloud infrastructure and AI-driven capabilities. Together, Reply, with its companies Data Reply and Storm Reply, and AWS aim to create vertical offerings that increase process efficiency and boost productivity, and build specialised gen AI products spanning various industries and use cases.

The collaboration builds on a long-standing relationship between Reply and AWS (www.reply.com/en/aws). Over the years, Reply has been at the forefront of AI innovation with AWS, achieving AWS Machine Learning Competency in 2020, gaining preview access to Amazon Bedrock in 2023, and being one of the first companies worldwide to earn AWS Generative AI Competency in 2024.

“We are thrilled to expand our collaboration with AWS to explore the full potential of generative AI,” said Filippo Rizzante, CTO at Reply. “Our combined efforts will merge advanced AWS technology with Reply’s AI expertise to deliver transformations for our clients. This collaboration not only reflects our dedication to innovation but also our commitment to helping organisations stay ahead in a rapidly evolving digital landscape.”

With this collaboration, Reply will enable its customers to adopt AWS efficiently, embracing AI at scale with a secure and streamlined approach. Data Reply and Storm Reply will deploy the AI and machine-learning services of AWS, including SageMaker, Bedrock and Q, to design, develop and deploy scalable and secure gen AI applications for diverse use cases, including software engineering optimisation, hyper-personalised customer experiences, operational efficiency, intelligent cost optimisation, AI-driven operations, and sales and marketing automation.

As part of the agreement, Data Reply and Storm Reply will gain access to specialised training and resources. This initiative will empower them to deliver tailored AI for clients across markets, with a specific focus on automotive, FSI and energy

Reply’s expertise in AI is exemplified through several offerings, addressing business problems across various domains, including knowledge management, software development, customer engagement, supply-chain optimisation, security and social media management. They leverage gen AI agentic capabilities to enhance decision-making processes by letting AI systems integrate and analyse data intelligently from multiple knowledge sources for deeper insights.

They can optimise enterprise operations by seamlessly integrating AI with core business systems, enabling automated data processing in areas such as human resources, finance, supply-chain management and customer service to improve efficiency and streamline workflows. And they can advance market intelligence with AI-driven offerings that autonomously gather, analyse and synthesise real-time market data into actionable insights.

Reply’s expertise translates into practical use cases for companies worldwide. For example, Storm Reply has partnered with Audi to enhance internal documentation processes using an RAG-based AI chatbot (www.reply.com/en/artificial-intelligence/audi-revolutionizes-internal-documentation-with-rag-based-ai-chatbot), streamlining document management and retrieval while improving operational efficiency. Additionally, Il Sole 24 Ore, one of Italy’s publishing groups, collaborated with Storm Reply and AWS to transform its L’Esperto Risponde service using gen AI. This (www.reply.com/en/artificial-intelligence/ai-enhancing-expert-assistance-at-il-sole-24-ore), powered by Amazon Bedrock, enables experts to interact seamlessly with a knowledge base of over 130,000 documents, automating draft responses while maintaining accuracy and reducing response times.

As part of its continuous effort to push the boundaries of AI, Reply is also developing gen AI offerings leveraging Anthropic’s Claude models on AWS. Anthropic’s Claude models (www.reply.com/en/aws/generative-ai-projects-with-reply-aws-anthropic) provide safe and reliable outputs aligned with user prompts, avoiding harmful activities. These models are integrated into Bedrock for secure data access.

“We’re excited to bring advanced AI technologies and cloud capabilities to our expanded relationship with Reply,” said Antonio Alonso Lopez, AWS (aws.amazon.com) director of partner management. “Together, we look forward to providing customers with choice, flexibility and security when building and scaling with generative AI on AWS. Reply’s deep technical expertise will help customers swiftly and responsibly deploy AI-powered applications that drive business transformation and accelerate innovation across multiple industries.”

Reply (www.reply.com) specialises in the design and implementation of services based on communication channels and digital media. It is a network of specialised companies supporting European industrial groups operating in the telecom and media, industry and services, banking, insurance, and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the IoT.