- ABOUT IMC
- IoT LIBRARY
- RFP PROGRAMME
SiriusXM with 360L to debut in BMW
- July 23, 2020
- William Payne
Automotive audio entertainment provider SiriusXM is making its latest entertainment platform, the SiriusXM with 360L, available to BMW customers for the first time in most of the 2021 BMW model year vehicles starting with July production.
The SiriusXM with 360L platform will be making its BMW debut in model year 2021 BMWs, including the 2 Series Gran Coupe, 3 Series, 4 Series, 5 Series, 8 Series, X3, X4, X5, X6, X7 and Z4 models. The first BMW models equipped with SiriusXM with 360L are expected to be available later this summer.
SiriusXM with 360L combines satellite and streaming content delivery into a single in-vehicle entertainment experience. It is designed to provide the subscriber with more choice in entertainment than ever before.
SiriusXM with 360L gives drivers and their passengers access to more than 10,000 hours of SiriusXM’s recorded On Demand content whenever they want – including exclusive interviews, shows and live performances. It also delivers more live channels than ever from SiriusXM’s acclaimed satellite and streaming lineup, which features an extensive selection of ad-free music, plus sports, entertainment, news and much more.
BMW vehicles that feature SiriusXM with 360L will also be equipped to receive software updates that will allow BMW owners and lessees to receive the latest features from SiriusXM.
An expected future software update will enable 360L’s newest feature, Personalised Stations Powered by Pandora. This will allow drivers to create their own ad-free music stations based on the artist they are listening to, then give songs a thumbs up or thumbs down within the SiriusXM service, or even skip songs, to create their own personal channel that plays more of what they want.
“For almost two decades, BMW drivers have been enjoying the unique entertainment content provided by SiriusXM. In-vehicle entertainment has always been important and today, our customers’ expectations have grown to include the choice to listen to exactly what they want to listen to in that moment,” said Ralph Mahler, Department Head, BMW Product & Strategy. “Just as we were back in 2002, we are excited to be one of the first to offer the new SiriusXM with 360L service to our owners and drivers. Offering entertainment options is as critical to us as offering a choice of how you wish to interact with your vehicle to make driving your BMW an exciting experience every single day. This experience must always be premium however and this premium experience is what our partnership with SiriusXM brings to the enthusiastic BMW owners.”
“BMW produces some of the finest vehicles in the world, and their reputation for delivering the ultimate driving experience is well-deserved. BMW’s broad adoption of SiriusXM with 360L will give drivers a more rich, diverse and exclusive audio entertainment offering,” said Chris Paganini, VP, Automotive Partnerships, for SiriusXM. “SiriusXM with 360L will be available in several of BMW’s most popular 2021 models, meaning more drivers than ever can discover and enjoy exactly what they want, when they want, from SiriusXM’s variety of premium content.”