Living Map helps passengers at London station

  • April 30, 2024
  • Steve Rogerson

Digital mapping company Living Map is helping passengers find their way round one of London’s busiest railway stations.

St Pancras International station has more than 40 million visitors passing through annually and is a destination in its own right as well as a station with trains to local and national UK destinations, Eurostar trains to Belgium, France and the Netherlands, and London Underground.

UK firm Living Map is an innovator in digital wayfinding technology. It has introduced a digital map for the iconic station to enhance the passenger and shopper experience.

“St Pancras International has always been committed to delivering exceptional service and convenience to our visitors,” said Wendy Spinks, commercial director at St Pancras. “Our partnership with Living Map underscores our dedication to innovation and ensures every visitor can navigate our station with ease. Whether they’re searching for a new addition to their holiday wardrobe, deciding on the perfect restaurant at which to grab lunch, or simply locating the platform for their onward journey, St Pancras is pleased to be able to continue enhancing the customer experience with the introduction of this progressive technology.”

Living Map’s digital wayfinding offers passengers a dynamic tool to navigate the station’s layout. With multiple rail operators, underground access routes, retail outlets and dining establishments all housed under one roof, the digital map provides users with real-time guidance to their destinations.

The digital map can be accessed via the St Pancras International web site (, allowing visitors to take the map with them on their mobile devices, ensuring convenient access throughout their journey.

“We are excited to collaborate with St Pancras International in transforming the way travellers navigate through this historic station,” said Peter Asman, CRO at Living Map. “Our digital map not only simplifies the journey for commuters but also enhances the overall visitor experience, enabling harmonious visits for passengers, shoppers and passers-through.”

The launch of the digital map coincides with international sporting events this summer, where it will serve as a tool for spectators, teams and travellers opting for sustainable rail travel. These include the Uefa Champions League Final in June.

The digital map will not only facilitate navigation within the station but also play a role in connecting visitors to retail spaces and dining establishments set to open at St Pancras International in the coming months.

Living Map also recently launched a digital map for the Kings’ Cross area in which St Pancras sits, enabling consumers to explore the wider area frictionlessly. This enhances the traveller experience and supports seamless exploration of the vibrant neighbourhood, including nearby attractions, amenities and points of interest.

“This partnership with Living Map will further solidify St Pancras International’s position as a premier travel destination and cultural hub,” said Spinks. “Together with Living Map, we are committed to providing an unparalleled experience for all who pass through our doors.”

Living Map ( is a specialist in digital wayfinding and indoor and outdoor mapping. Its platform ( delivers real-time, customisable step-by-step directions.

Unlike traditional signage or paper maps, the platform handles complex routes, accounts for real-time changes – such as construction and temporary closures – and optimises routes based on distance, time and accessibility. Routes can also be curated with personalised guides and must-see stops.

Beyond navigation, the platform is a data powerhouse, capturing insights into visitor behaviour and route popularity, boosting operational efficiency and revenue for clients. By extension, for facilities management and operational purposes, the same map can be configured to locate and find IoT tagged equipment and any range of fixed and mobile assets clients might wish to define.

St Pancras International station is a grade-one listed building with stylish and premium shops, bars and restaurants all under one roof.