Hyundai Motor America has launched in-vehicle payments with the introduction of Hyundai Pay. The Hyundai Pay system allows customers to find and pay for things with their vehicle’s touchscreen using securely stored credit card information.

Hyundai has partnered with Parkopedia to launch Hyundai Pay’s first service, a new parking payment system. The system enables US drivers to locate, reserve and pay for parking at 6,000 locations from inside their vehicle after an initial set-up.

An additional nine Hyundai models will get Hyundai Pay via model year changes or over-the-air updates and include Parkopedia parking payment services. In the future, the Hyundai Pay platform will also have additional features and electric vehicle related use cases.

The available Hyundai Pay system offers customers features via the vehicle’s touchscreen and the Bluelink connected car system. The in-car payments system will expand in future to include other uses and selected scenarios that are part of daily drives and longer trips. Payments are kept secure using tokenisation, which replace card account details with a unique digital identifier, or token, to keep data from being compromised.

“Hyundai Pay is the latest example of our continuous advancements in smart mobility and software-defined vehicles,” said Olabisi Boyle, vice president, product planning and mobility strategy, Hyundai Motor North America. “With Hyundai Pay’s scalable e-commerce platform, we can elevate customer convenience and extend their digital reach by making every day needs—like finding and paying for parking—easier, swifter and safer via our connected-car, integrated-cockpit and secure-transaction technology.”

Through the integration of Parkopedia’s Payment Platform and parking data Hyundai aims to make parking more convenient for drivers.

The new service is designed to address stress experienced by many US drivers when searching for parking, with 94% facing difficulties when locating parking – including 18% who encounter issues finding a space on every parking search, according to Parkopedia’s 2023 Global Driver Survey. There is demand amongst American drivers for being able to find parking while inside their vehicles, with 58% wanting to be able to search for parking through their vehicle and 68% wanting to pay for parking through their in-car media system.

“American motorists report significant challenges in finding parking and a distinct desire for in-car parking services, with U.S. Hyundai drivers showing a particular interest in accessing parking information through their vehicles,” Hans Puvogel, Chief Operating Officer at Parkopedia, said. “We are proud to be the first in-car commerce service to launch on the future-proof Hyundai Pay platform, which shows significant faith in the auto-grade quality of our services from one of the leading automakers. We look forward to additional models and vehicle services going live in the future.”