Harman is expanding its relationship with Amazon to include Alexa Voice Service (AVS). The company is now an Alexa Consulting & Professional Services provider (CPS), and will work with Amazon on developing new voice products and applications.

Harman will also offer Alexa integration services to customers and partners.

The scope of Harman’s collaboration with Amazon includes identifying new market opportunities, conceptualising new Alexa products and applications, developing new products, and working on joint go-to-market strategies.

Based in Connecticut, Harman is an independent subsidiary of Samsung.

“Harman is an ideal Alexa Voice Service Consulting & Professional Services provider because of their breadth of services and award winning work in digital and product design,” said Laura Szkrybalo, Head of the Amazon Alexa Solution Provider Program. “We look forward to seeing Harman apply their expertise towards developing innovative voice-forward solutions that support global device makers, brands and enterprises throughout their digital transformation journey.”

“As the boundaries between physical and digital worlds blur, the ability to have human-like conversations that offer seamless user-experience will be the game changer for the customer experience across industries,” said David Slump, President, Harman. “As a Consulting and Professional Service provider for AVS and a member of Amazon’s Voice Interoperability Initiative, we will continue to develop solutions to help businesses across industries become future-ready by delivering differentiated and intuitive experiences for their customers.”