GM, LG JV on Cells, offers SiriusXM with 360L

  • December 19, 2019
  • imc

General Motors has announced plans with Korean chemicals giant LG Chem to mass produce battery cells for future battery-electric vehicles. The two companies will together invest $2.3 billion through a new equally owned joint venture company. Manufacturing will take place at a greenfield site at Lordstown, Ohio, creating more than 1,100 new jobs.

In separate news, GM is offering enhanced SiriusXM with 360L in-car entertainment through a new platform and with a new, more user-friendly interface, to nearly one million GM auto owners. SiriusXM with 360L delivers content via both satellite and streaming, with more than 200 live channels and on-demand programming. The new offering includes a new SiriusXM platform and and an enhanced interface. GM describes the new offering, which will be available on select 2020 Chevrolet, Buick, GMC, and Cadillac 2020 model year vehicles, as “the broadest integration by any automaker of SiriusXM’s next generation listening experience.”

The GM-LG Chem collaboration to mass produce battery cells also includes a joint development agreement to develop and produce advanced battery technologies, with the goal of reducing battery costs to industry-leading levels.

The new plant at Lordstown, and the recent sale of GM’s manufacturing complex in the area to Lordstown Motors Corp. for the production of battery-electric trucks, positions Northeast Ohio and the Mahoning Valley as a major future hub for technology and electric vehicle manufacturing.

The Lordstown plant will use advanced manufacturing processes under one roof to produce cells efficiently. GM says that the new plant will produce little waste, and will benefit from strong economies of scale throughout the value chain. According to the company, the plant will be extremely flexible and able to adapt to ongoing advances in technology and materials.

“With this investment, Ohio and its highly capable workforce will play a key role in our journey toward a world with zero emissions,” said GM Chairman and CEO Mary Barra. “Combining our manufacturing expertise with LG Chem’s leading battery-cell technology will help accelerate our pursuit of an all-electric future. We look forward to collaborating with LG Chem on future cell technologies that will continue to improve the value we deliver to our customers.”

In addition to vertically integrating the manufacturing of battery cells in the U.S., LG Chem will gain access to an experienced workforce. It will also benefit from a dedicated production stream of future EVs from GM’s next generation of battery-electric vehicles, including an all-new battery-electric truck coming in the fall of 2021.

“Our joint venture with the number one American automaker will further prepare us for the anticipated growth of the North American EV market, while giving us insights into the broader EV ecosystem,” said LG Chem Vice Chairman & CEO Hak-Cheol Shin. “Our long-standing history with General Motors has proven our collective expertise in this space, and we look forward to continuing this drive for zero emissions.”

In addition to its partnership with LG Chem, GM has also announced that it is making a new platform and interface to SiriusXM with 360L in-car entertainment available to nearly one million car owners of GM 2020 model year vehicles.

GM describes SiriusXM with 360L as representing “the future of in-vehicle audio entertainment”.

The new platform and interface delivers content via both satellite and streaming to give drivers and their passengers more than 200 live SiriusXM channels, plus the ability to make on-demand programming choices from a library of more than 10,000 hours of SiriusXM content – including SiriusXM exclusive interviews, shows and performances. SiriusXM with 360L also provides “For You” personalised recommendations.

Additionally, Chevrolet, Buick, GMC and Cadillac drivers in the United States with a Remote Access Plan can now set up their SiriusXM “Favorites” through the myChevrolet, myBuick, myGMC or myCadillac mobile apps¹ – even if they’re not in the vehicle – and the selections will sync to the infotainment system.

“Whether on a road trip, dropping off the kids at school or on their daily commute, drivers can get more choice in entertainment with our embedded SiriusXM with 360L experience,” said Santiago Chamorro, vice president for Global Connected Services, GM. “By bringing SiriusXM with 360L to nearly 1 million drivers, we are making it easier than ever for our customers to listen to their favourite SiriusXM channels or on-demand content.”