Ford adopts Cerence Conversational AI

  • June 10, 2020
  • imc

Ford is adopting Cerence conversational AI for its SYNC 4 connected car infotainment platform. Ford SYNC 4 will be easier to use, with the ability to understand requests spoken in natural language. The new system will also be able to learn driver preferences to provide more relevant information.

Ford and Cerence have been collaborating on the SYNC platform for fifteen years. Cerence’s work with Ford began in 2005 in the early days of voice-enabled phone dialling.  It later evolved to the development of the Ford SYNC platform. Ford describes SYNC, launched in 2007, as the first mass-market, voice-powered, in-car infotainment system.

Fluent in English, French, Spanish, Portuguese and 21 other languages, depending on region, Ford SYNC 4 leverages Cerence’s AI-powered voice recognition to enable access to a variety of in-vehicle functions and the connected apps, content and services that matter most to Ford drivers, including Waze and Amazon Alexa. Ford SYNC 4 will be available in select Ford vehicles beginning this year.

“Ford SYNC was the first of its kind and has paved the way for industry and consumer adoption of voice-powered controls in the car,” said Sanjay Dhawan, CEO, Cerence. “We are honoured that Ford has continuously chosen Cerence as its supplier in creating a memorable in-car experience for Ford drivers. Cerence looks forward to the road ahead as Ford SYNC 4 rolls out to the market.”