Chinese mapping firm eMapgo Technology is providing mapping services for two new Ford vehicle models: the Ford EVOS and Mustang Mach-E. Both models are equipped with Ford’s BlueCruise active drive assist system.

The Ford EVOS is an upper mid-size SUV, and the Mustang Mach-E is Ford’s first all-electric SUV. Both vehicle models are sold in the Chinese market. eMapgo is currently providing mapping services for BlueCruise installed on these two vehicle models.

eMapgo is an affiliate of Luokung, a Chinese spatial-temporal intelligent big data services company and provider of interactive location-based services and high-definition maps in China.

BlueCruise supports L2 autonomous driving function as defined by SAE International. When activated, the system automatically determines whether the vehicle can operate the BlueCruise system under current road conditions, and notifies drivers on the vehicles’ instrument panel. The driver status monitoring system then starts monitoring drivers’ observation of traffic in real time and provides warnings and alarms when necessary. BlueCruise also integrates full-speed adaptive cruise (with stop and go automatic follow-up function) and lane centring assistance, as well as acceleration, deceleration and steering control as part of its active driving assistance, to help relieve the stress of long drives and improve driving safety.

eMapgo’s mapping services for the Ford BlueCruise system cover the majority of highways and city expressways in mainland China and utilise over-the-air technology to perform updates to provide technical reliability support for BlueCruise.

Mr Xuesong Song, Luokung’s Chairman and CEO, stated, “We are excited that EMG’s mapping services are being integrated into the BlueCruise system on two of Ford’s new smart vehicle models. Ford is a leading international automaker known for its excellence in providing high-quality and innovative vehicles to its customers, and we believe their use of EMG’s mapping services validates the quality and advanced capabilities of our product. We look forward to expanding upon this partnership with Ford and exploring other opportunities with top automakers looking to strengthen their assisted driving technologies.”