AI automotive data platform CerebrumX is incorporating Ford connected vehicle data to support its usage-based insurance (UBI) model for insurers. The CerebrumX integration is designed to enable insurers to provide faster time to market and lower cost UBI programmes on 2020 or newer Ford and Lincoln vehicles.

For customers that opt-in, CerebrumX’s Augmented Deep Learning Platform (ADLP) collects and analyses data directly from eligible Ford and Lincoln vehicles to generate a driver and a vehicle score with no additional hardware or apps required.

The company has access to more than 15 million vehicles and 800 million miles of driving data. It provides AI-supported UBI to insurers, actuaries, and regulatory bodies across North America.

CerebrumX’s platform accelerates implementation of end-to-end services such as Consent handling, Integration of the Driver Score with existing Generalised Linear Models (GLM), State Filing Services Support, driver coaching, and UBI Performance Evaluation.

“By opting into usage-based insurance, Ford and Lincoln owners can be rewarded for their good driving habits with more personalised insurance offerings,” said Amy Graham, Services Marketing Director at Ford Motor Company. “CerebrumX’s platform creates another opportunity for Ford and Lincoln owners to achieve insurance benefits with their vehicle’s connectivity to help reduce their total cost of vehicle ownership.”

“With CerebrumX’s UBI-as-a-Service Model, powered by AI-driven insights and accurate driver behaviour, we aim to streamline the entire usage-based insurance rollout process making it flexible and cost-effective,” said Sandip Ranjhan, Chief Executive Officer, CerebrumX. “The UBI market is set to grow by nearly 30% in the next 5 years. The addition of Ford and Lincoln vehicles to CerebrumX’s UBI-as-a-Service programme will help Insurance providers extend coverage and scale, resulting in better adoption by the end consumer.”