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CerebrumX deepens Connected Vehicle data
- April 17, 2023
- William Payne
CerebrumX is looking to expand its OEM partnerships to the top five companies in North America. A connected vehicle data specialist, Michigan-based CerebrumX is exploring deeper data use cases, such as driver risk profiling for the insurance segment, vehicle health for fleet strategy partnerships to reduce the cost of ownership, and smart mobility technologies, including location intelligence and road usage charges for electric vehicles.
The company already operates with three out of the top four vehicle OEMs in North America. Its partnerships include Ford, Stellantis, Toyota, Nissan, and Cerence.
Data obtained from a vehicle must have end-to-end consent. This includes the vehicle owner as well as the OEM. CerebrumX determines the specific data needed by the client, and it handles the data for which consent has been given. The company acts as a custodian of data, ensuring that there is proper privacy with a consent mechanism in place. It also generates intelligent data insights for specific verticals. This is possible through the company’s integration with OEM partners as well as customers.
“CerebrumX works closely with the OEMs to transform consented data from over 15 million connected vehicles into actionable insights for insurers, fleets, and smart mobility use cases. We have partnered with three of the top four vehicle OEMs in North America, and we are working to expand our coverage that will cover 80% of the connected vehicles on the continent,” said Sand Ranjhan, one of the founders of the company.
Based on the requirement, CerebrumX has a portfolio of products that cater to customers in three verticals – insurance companies, fleet owners, and smart mobility (ride hailing, ride sharing, extended warranty, etc.). It has developed custom-made products to address specific customer needs.
According to Ranjhan, insurance companies often require historical data for lead generation and usage-based pricing of insurance plans. Fleet owners use vehicle health for telemetry, scheduling vehicle maintenance, monitoring driver behaviour, and optimising the total cost of ownership. Customised APIs and Data packages for mobility are also available for customers in the smart mobility vertical.
To gather and process the huge amount of data from millions of vehicles from multiple OEMs, CerebrumX uses a proprietary Augmented Deep Learning Platform (ADLP). The platform uses artificial intelligence and machine learning algorithms to convert data to intelligent insights for its partners.