Arity and Ford aim for better UBI

  • February 25, 2021
  • William Payne

Arity, a mobility data and analytics company, is teaming up with Ford Motor Company to make it easier for insurers to provide usage-based insurance (UBI) programmes for connected Ford and Lincoln vehicle owners.

Arity has developed driving analytics and insights that allow insurers to provide UBI for drivers by deriving driving risk from a connected vehicle’s data, without having to download an additional app or plug in an OBD (onboard diagnostic) device.

With the driver’s consent, Arity’s centralised telematics platform will be able to process driving data provided by Ford from activated Ford vehicles. Arity’s insights, including customisable driving attributes, are delivered to insurers via an Arity API.

Drivesight, Arity’s nationally filed and regulator reviewed driving score, provides an accurate view of vehicle usage and driving behaviours, as well as a credible indication of risk that any participating insurer can use to improve pricing sophistication and inform discounts for their customer quickly.

These programmes are designed to promote safer driving and allow insurers to develop longer-lasting relationships with their customers through the ability to provide additional incentives, such as rewards and personalised pricing.

“We continue to invest in embedded vehicle connectivity to help our customers get as much value from their vehicles as possible,” said Alex Purdy, Director of Business Operations, Enterprise Connectivity, Ford Motor Company. “Arity helps make this possible by enabling insurers to offer customers with eligible Ford vehicles more personalised insurance based on how, when, and how often they drive, without the need for any additional hardware.”

“Arity’s unique ability to identify and quantify driving behaviors best positions insurers to provide the most accurate price while giving consumers the transparency and control they so strongly desire,” said Gary Hallgren, president of Arity. “We are proud to work together with Ford as we provide insurers an end-to-end solution that enables them to expand their connected vehicle technologies so they can quickly and easily grow their usage-based programme adoption.”