Absolute adds u-blox to cycling computer

  • September 17, 2024
  • William Payne

Absolute Cycling has chosen the u-blox MAX-M10S GNSS receiver to provide accurate positioning for its latest cycling computer device, The One.

The u-blox MAX-M10S GNSS will maintain battery life over extended periods on The One. Combined with Absolute Cycling’s algorithms it will also ensure continuous tracking accuracy even in environments such as dense forests and high-rise buildings.

The cycling computer offers precise positioning and elevation data, an intuitive user interface, and distraction-free usage. Its development reflects a growing demand for precision and ease-of-use cycling computers. It aligns with IoT and AI through its sensor fusion algorithms for real-time data accuracy.

The u-blox MAX-M10S provides GNSS performance without draining the battery too rapidly, ensuring that cyclists can use The One for over 12 hours on a single charge. The module supports small antennas, making the complete solution more compact and lightweight.

“Existing cycling computers are often inaccurate and complicated, leading to a lackluster rider experience. Additionally, their interfaces are complicated to use, and their battery life is too short for extended rides, which can interrupt longer journeys and degrade the overall user experience,” said Oreste Concepito, Head of Product Strategy, Business Unit Positioning at u-blox. “Integrating the MAX-M10S into The One computer will ensure cyclists get a device that enhances their riding experience with precise and reliable GPS positioning.”

Harm Giesen from Absolute Cycling said: “u-blox, and its distribution partner Batenburg Applied Technologies in the Netherlands, is a reliable partner that provides excellent performance and support, with high value for money. Having a technically certified and proactive distributor in our home country, who delves into the product and its application, helped us reach the high standards we were looking for in our cycling computer. The MAX M10S will make The One an indispensable tool for cyclists aiming to maximise their outdoor adventures.”

The partnership with Absolute Cycling supports u-blox’s growth in the micromobility market, worth USD 101.02 billion in 2023 and is projected to grow from USD 114.15 billion in 2024 to USD 303.47 billion by 2032 – representing a compound annual growth rate (CAGR) of 13.00%.