Zira is a platform designed to drive autonomous workflows between previously unlinked business processes. Developed by the team behind LightApp, Zira is intended as a platform for smart manufacturing.

The company is working with a range of industrial companies including Boeing, 3M, Pepsi, Coca-Cola, Nikon and Westrock. The Zira platform is driven by Zira feed and Zira marketplace. Zira feed is a real-time collaboration engine. Zira marketplace is a platform for industrial buyers and suppliers.

With live performance data, insights and recommended actions, and utilising data accumulated over extended periods of time, Zira is designed to help manufacturers maximise existing resources and systems and recommend the best investments to optimise operations.

“Zira, which means ‘arena’ in Hebrew, is derived from our core service which brings all business members including customers, suppliers, machines, people and processes onto one platform and streamlines interactions between them,” said Guy Peer, co-founder and COO of Zira. “Our long term goal is to create the all-inclusive, go-to platform for business automation.”

“Zira has been the easiest and most affordable solution for improving our plant operations from top to bottom. We started with one system and quickly recognised the value and importance of expanding Zira to other areas of our plant,” said Ben Duncan, Process Improvement Engineer, Pepsi Beverage Company

“Zira helped me get the best solution at the best price by streamlining the quotation process and helping me decide which machine is best for our manufacturing process based on our historic demand profile,” said James Huang, Senior Control Systems Engineer, 3M