Indian digital farming platform nurture.farm has joined the OpenAg network as part of a drive to expand its operations. nurture.farm aims to promote Sustainable Agriculture, especially by supporting small-holders in moving to sustainable practices. The OpenAg network has been established by Indian farm equipment and chemicals firm UPL to promote sustainable agricultural practices.

Launched in early 2020, nurture.farm now supports over 1 million farmers and 50,000 retailers on its digital platform, with over 2.5 million acres of farmland serviced. The platform is being used across India, and several pilot projects are underway in other markets including the U.S., South Africa, Brazil and Australia.

Dhruv Sawhney, COO and Business Head, nurture.farm said:“The impact of nurture.farm on farming communities represents significant progress in advancing our mission to re-imagine sustainability for agriculture across the world and help farmers secure a brighter future. Our digital platform is helping farming communities that are facing a number of competing external risks and challenges including variable weather patterns, financial insecurity, and lack of access to information and mechanisation. We are democratising technology, creating a shared infrastructure and uniting farmers and buyers under a global community committed to driving sustainability. We look forward to taking our revolutionary platform to new markets, as we endeavour to change the game for farmers and make food systems more sustainable.”

“We are pleased to welcome nurture.farm to the OpenAg network, and excited for the role they will play in our mission to unlock opportunities for farmers, food security and sustainable agriculture worldwide,” said Carlos Pellicer – COO, UPL Ltd. “By increasing accessibility to the solutions, technologies, and services that growers need to thrive, nurture.farm is creating a truly customer-centric ecosystem that delivers on the promise of shared prosperity and feeds sustainable growth for all.”