Snowflake and NVIDIA are partnering to enable companies to create customised generative AI applications using their own proprietary data.

The partnership will bring together the NVIDIA NeMo platform for developing large language models (LLMs), NVIDIA GPU-accelerated computing and Snowflake’s data cloud.
Snowflake will enable enterprises to use data in their Snowflake accounts to make custom LLMs for advanced generative AI services, including chatbots, search and summarisation.

The companies say that the ability to customise LLMs without moving data allows proprietary information to remain fully secured and governed within the Snowflake platform.

NVIDIA and Snowflake’s collaboration is designed to allow enterprises to use their proprietary data, which can range from hundreds of terabytes to petabytes of raw and curated business information, to create and fine-tune custom LLMs that power business-specific applications and services.

By integrating AI technology from Snowflake and NVIDIA, customers can more quickly and easily build, deploy and manage customised applications that bring generative AI to all parts of their business across a variety of use cases.

Creating generative AI applications where governed data already resides can significantly reduce cost and latency while maintaining security of company data.

Snowflake offers industry-specific Data Clouds to help deliver innovative solutions across multiple verticals and lines of business including advertising, media and entertainment, financial services, healthcare and life sciences, manufacturing, retail and CPG, technology and telecom.
The company has recently launched a Government and Education Data Cloud for the public sector.

“Snowflake’s partnership with NVIDIA will bring high performance machine learning and artificial intelligence to our vast volumes of proprietary and structured enterprise data, a new frontier to bringing unprecedented insights, predictions and prescriptions to the global world of business,” said Frank Slootman, chairman and CEO, Snowflake.

“Data is essential to creating generative AI applications that understand the complex operations and unique voice of every company,” said Jensen Huang, founder and CEO, NVIDIA.
“Together, NVIDIA and Snowflake will create an AI factory that helps enterprises turn their own valuable data into custom generative AI models to power groundbreaking new applications — right from the cloud platform that they use to run their businesses.”

“More enterprises than we expected are training or at least fine-tuning their own AI models, as they increasingly appreciate the value of their own data assets,” said Alexander Harrowell, principal analyst for advanced computing for AI at technology research group Omdia.
“Similarly, enterprises are beginning to operate more diverse fleets of AI models for business-specific applications.
Supporting them in this trend is one of the biggest open opportunities in the sector.”