Siemens and Sony are developing a new solution for immersive engineering bringing together Siemens NX software for product engineering with a head-mounted display from Sony to enable content creation for the industrial metaverse. Siemens’ new Immersive Engineering toolset provides mixed reality for product engineering and manufacturing, enabling high-fidelity mixed reality and 3D-focused collaboration.

With NVIDIA, Siemens has also announced additions to the Siemens Xcelerator open digital business platform, including the Teamcenter Digital Reality Viewer powered by NVIDIA Omniverse. This brings large-scale, physically based visualisation into the product lifecycle management (PLM) system. This capability also enables teams to collaborate in a secure, digital twin environment using their live 3D data, reducing errors and data discrepancies while streamlining workflows and decision-making.

Siemens has also announced an agreement with JetZero, an aviation startup working on sustainable air travel. The two companies will collaborate on the development and production of JetZero’s blended wing aircraft. The blended wing design aims to improve fuel efficiency by 50 percent, reduce noise and deliver the promise of zero carbon emissions by 2035. JetZero will emplly the Siemens Xcelerator open digital business platform to design, manufacture and operate their new aircraft.

JetZero is planning to build “Factory of the Future”, a new greenfield factory in the United States where they intend to tightly integrate Siemens’ automation hardware, software and services to help it achieve its vision encompassing electrification, automation and digitalisation of both the aircraft and its production. The JetZero aircraft and its associated manufacturing operations will be simulated virtually using comprehensive digital twins. This will enable the company to de-risk the manufacturing process, validate the approach and scale processes long before any ground is broken or jets take to the skies.

“Siemens is giving us the confidence to take a leap, not just a step, in revolutionising air travel,” said JetZero CEO Tom O’Leary. “Their digital twin and industrial metaverse technologies will be instrumental in helping us design, build and operate the world’s first fully digital aircraft, delivering a better experience for passengers and airlines while also reducing fuel consumption by 50 percent.”

“Industrial AI is a game-changer that will create significant positive impact in the real world across all industries. Industrial AI allows us to harness the vast amounts of data generated in industrial environments and turn it into insights that drive real business impact. We are adding new industrial AI capabilities across the Siemens Xcelerator portfolio to enable our customers to stay competitive, resilient and sustainable in an increasingly complex world,” said Peter Koerte, Member of the Managing Board, Chief Technology Officer and Chief Strategy officer, Siemens AG.

The Siemens Industrial Copilot for Operations enables AI tasks to run as close as possible to machines. According to Siemens, this supports rapid, real-time decision making for shop floor operators and maintenance engineers, boosting productivity, operational efficiency and minimising downtime. The Siemens Industrial Copilot will be integrated with Siemens Industrial Edge ecosystem, which has been enhanced with AI for deploying, operating and managing AI models within the production environment.