Swedish digital reality specialist Hexagon AB has acquired visual positioning and spatial mapping specialist Immersal Oy. Immersal’s technologies are used in augmented reality (AR) applications.

Immersal develops AI and machine learning-based spatial anchor technology, which “anchors” virtual objects or models for viewing on different devices in the same position and orientation. Its technology is used in large-scale digital twin solutions.

Founded in 2015 and headquartered in Helsinki, Finland, Immersal will operate as part of Hexagon’s Geosystems division. The acquisition has no significant impact on Hexagon’s earnings.

“Hexagon has long been a leader in delivering smart digital realities that combine inputs from reality capture sensors with advanced visualisation software and tools to enable remote, location-based intelligence. This acquisition puts the power of these insights into the hands of those on-site, enhancing their field of view with superimposed digital information, meaning they can literally do more with what they see,” said Hexagon President and CEO Ola Rollén. “For example, direct access to information about an asset – while working with that asset – including step-by-step instructions on how to repair it, can streamline maintenance tasks while reducing material waste and re-work.”