Google, Arable partner on crop intelligence
- September 9, 2024
- William Payne

Google and smart agriculture specialist Arable are collaborating on technology adoption to promote water conservation and crop productivity simultaneously. The collaboration will equip farmers in southwest Nebraska with Arable’s crop intelligence solution to support data-driven decision-making to enhance irrigation precision.
The Google-Arable collaboration aims to address challenges of persistent drought through sustainable water management to bolster agricultural resilience.
Google has provided funding to support widespread deployment of the Arable system across 25,000 acres in the Twin Platte Natural Resources District (TPNRD). Participating farmers have been identified by the team at the TPNRD and Arable has deployed its technology throughout the region. Arable will also provide training and ongoing support to farmers. The aim is help farmers maximise value and monitor progress.
The collaboration builds on Arable’s record of enabling water savings while maintaining crop quality and yield. In 2023, Nebraska’s Paulman Farms employed the Arable solution to reduce irrigation by 22% across 27 fields.
Arable’s technology captures and synthesises weather, crop, soil and irrigation field data. It then transforms it in real time to actionable insights accessible via mobile and web apps to optimise water use.
“We’re committed to being responsible stewards of natural resources,” said Suzie Shine, Data Centre Sustainability Manager at Google. “As a company, our goal is to replenish more water than we consume by 2030 and support water security in communities where we operate. We’re excited to collaborate with leading organisations like Arable to promote water conservation in agriculture and complement our commitment to climate-conscious cooling within our own operations.”
“In my 39 years of farming, this is the most revolutionary step I’ve seen irrigation take,” said Roric Paulman, Owner of Paulman Farms. “Arable brings together the data needed to inform and support irrigation decisions. Those choices have significant impacts on natural resources in terms of quantity as well as quality. Regulatory factors, such as load control and water allocations, are much better managed through this partnership. Producers throughout the region are excited to have access to this solution and put it to work.”