Farmers Edge, Nufarm to digitise 3 million acres in Brazil

  • March 12, 2020
  • imc

Canadian digi-ag firm Farmers Edge is partnering Brazilian crop protection specialist Nufarm Brasil to digitise at least three million acres of farmland in Brazil by 2023. The three year agreement will see Farmers Edge and Nufarm providing improved crop protection and tools growers need to make better-informed agronomic decisions to maximise profitability.

Brazil is the fourth largest food producer in the world, with soybean, corn, sugarcane, and cotton among the top crops it produces. The country’s growers face a data-sparse environment that makes it challenging to collect and access the right field-centric crop information to optimise yields in an efficient and sustainable way. 

Farmers Edge aims to bring a modern digital infrastructure to Brazilian farms that will collect data from any type of environment over wireless mesh or cellular networks. Many regions of Brazil, including Mato Grosso, lack cellular coverage, so having full-farm connectivity will be a major departure. 

“By joining forces with Farmers Edge, Nufarm can efficiently and sustainably provide superior services and establish a seamless connection with growers so we can strategically match each farm’s unique needs with the right solutions,” said Celso Macedo, Marketing Director LATAM for Nufarm Brasil. “This partnership allows our representatives to work more closely with growers and use advanced analytics and predictive intelligence to provide specific recommendations for each field—from selecting the right crop protection products to determining the right rates to apply to each zone of a field to maximise yield potential.”

“Brazil is an agricultural powerhouse with a unique position as a top global producer that is also data-sparse compared to other areas of the world,” said Wade Barnes, CEO and co-founder of Farmers Edge. “By developing new, integrated solutions with Nufarm, we equip growers with tools to make agronomically sound crop protection decisions, monitor crops remotely, and proactively manage risks; together, we are putting Brazil growers in the driver’s seat for the next decade.”