Tech firm ZS has launched an AI platform to provide better understanding among healthcare providers, pharma companies and health insurance firms of healthcare trends and needs so they can innovate to provide for unmet healthcare needs and improve patient outcomes.

ZAIDYN Connected Health includes three product suites: Health Insights; Patient Engagement; and Connected Research.

Health Insights is designed to help healthcare companies identify treatment care gaps and unmet needs for therapies at multiple population levels. It delivers actions and personalised messages for physicians, manufacturers, patients and caregivers. Using AI, it enables healthcare stakeholders to collaboratively improve access to care, optimise treatment paths and deliver timely, data-informed interventions.

Patient Engagement generates insights on individual patient needs, makes it easier for pharma to understand its patient support programme performance and delivers need-based, tailored interventions and assistance. This helps enable personalised interventions and support to improve patient engagement and health outcomes.

Connected Research employs digital engagement to support validated evidence generation. This evidence can be used in a number of ways, including helping support the business cases for innovations at pharma and health technology organisations.

Adam Sodano, senior director of commercial digital excellence and operations at Blueprint Medicines, said the company has been pleased with the Patient Engagement suite: “We’ve been impressed with ZS’s ability to seamlessly integrate our consumer and patient data from channel to channel,” Sodano said. “From targeting our audiences to performance management, the patient data hub provides a connected experience model for our team to engage successfully.”

Suzanne Sullivan, director of commercial analytics at Phathom Pharmaceuticals, said ZAIDYN Connected Health played a key role in its product launch: “As we prepared for a product launch, we needed help identifying opinion leaders in certain spaces, not only nationally but locally. ZS helped us mobilise quickly with a solution that’s part of ZAIDYN Connected Health that was easy to integrate with our existing systems,” Sullivan said. “Because of their expertise in the healthcare domain, ZS quickly understood our problem and was able to present a solution.”

“Our ZAIDYN Connected Health team is excited to help bridge gaps in healthcare and drive a patient-centric future,” said Asheesh Shukla, managing principal at ZS. “We’re poised to optimise patient experiences, enhance patient engagement and design interventions that lead to better outcomes.”