Massachusetts-based health wearables firm Whoop has introduced a programme to help companies keep track of the health and well-being of their employees.

Called Whoop Unite, it empowers organisations to elevate the health and resilience of their workers. Unlike traditional applications and incentives that put the onus of improving mental and physical wellness on individuals, Unite is purpose-built for organisations. The platform equips bosses with tools, insights and tailored recommendations to make policy and habit changes based on the aggregated data of individual users.

“Unite will transform organisational performance, patient care and research,” said Will Ahmed, CEO of Whoop. “We have always aspired to help organisations empower people with coaching and data to achieve their best performance. Our new dedicated enterprise solution realises that vision and represents a new chapter in our company’s growth.”

Unite combines administrative controls with organisational analytics, reporting and coaching, supported by a scalable platform and user success programme. Bosses who use Unite can unlock a deeper understanding of key trends across sleep, stress and recovery while acting on insights to support employees, service members, patients, student athletes and more. End users receive Whoop 4.0, a digital health coach that provides personalised, actionable feedback to help people achieve their goals.

At launch, Unite is working with more than 200 customers in business, healthcare, higher education, athletics and public service, including Hitachi Vantara, US National Forest Service, UK National Health Service and Boston College.

At Hitachi Vantara, a group of employees are using the technology and taking part in the company’s first sleep challenge. This opt-in programme, with coaching provided by the company and the Unite team, could help Hitachi Vantara employees develop sustainable health habits, laying the foundation for further improvements and scale of their health and wellness initiatives.

“Employers have a responsibility to take care of their people, and we take that to heart,” said Jens Koerner, vice president at Hitachi Vantara. “We invested in Whoop Unite to drive improved health and resilience so our people can show up at their best.”

The Unite team works in partnership with organisations’ leadership to develop health programmes that identify goals, drive adoption and improve outcomes. The service is backed by a secure platform with an API that lets users integrate with engagement systems they are already using. Individual data are not accessible at the administrator level without consent, and individuals may also choose to opt out of the Unite programmes at their organisation.

Whoop is partnering researchers at organisations such as the US Army, Brigham & Women’s Hospital and Penn State University who are studying the impact of sleep and stress across diverse populations, industries and disciplines. This work has explored issues ranging from soldier resiliency and improving mental health to predicting burnout in resident physicians.

A recent study conducted with the McKinsey Executive Leadership programme in Australia demonstrated the relationship between sleep debt and cognitive function, showing that for every 45 minutes of sleep debt accrued individuals experienced a five to ten per cent decrease in mental control the next day. Follow-on work highlighted that greater sleep debt is also linked to teams reporting lower levels of psychological safety.

Since January 2021, Whoop has hired several SaaS specialists including Mark McLaughlin, chief business officer, and experts in sales, marketing and customer service. In August 2021, Whoop raised $200m in a series F funding round at a $3.6bn valuation and has continued to invest in the growth and support of its B2B business. Enterprise headcount is on pace to double this year.

Whoop offers round-the-clock digital fitness and health coaching to help people achieve their goals. Whoop membership provides wearable technology, actionable feedback, and recommendations across recovery, sleep, training and health. It serves professional athletes, Fortune 500 CEOs, executives, fitness enthusiasts, military personnel, frontline workers, and anyone looking to improve their performance.

Founded in 2012, Whoop is based in Boston, Massachusetts, and has raised more than $400m in venture capital.