US online hormone replacement therapy clinic Peter MD is launching a new mobile app to broaden and simplify US access to TRT and HRT medicines and therapies. The app, set to launch in November 2024, will provide hormone optimisation, personalised workouts, meal planning, and genetic profiling to address potential health concerns before they even arise.

The clinic is emphasising the integration of epigenetics in the app. This allows patient genetic profiling to identify potential health risks and take proactive steps to eliminate illnesses before they begin.

The app also provides for holistic hormone optimisation. The clinic is integrating online tools to analyse lifestyle factors, providing a balanced overview for TRT and HRT therapies and medicines, as well as addressing other factors.

The other factors include personalised training and workouts and meal planning and prepping. The app provides customised, trainer-developed fitness programmes to sync with an individual’s hormone optimisation plan. It also provides personalised meal plans based on individual metabolic needs, health goals, and preferences.

The app also provides access to a supportive online community allowing the sharing of experiences as well as expert advice related to HRT and lifestyle related issues.

“At Peter MD, we have always pushed the boundaries of what’s possible in personalised healthcare,” said Bryan Henry, President, Peter MD. “With this rebrand and the launch of our new app, we are reimagining the future of health, empowering our patients not only to optimise their hormones but also to optimise their lives in ways that have never been possible.”