L’Oréal and Clue study how menstrual cycle affects skin health

  • August 9, 2021
  • Steve Rogerson

French beauty company L’Oréal has partnered with the Clue period tracking app to advance scientific knowledge on the relationship between skin health and the menstrual cycle.

Clue’s period tracking app has 12 million users in 190 countries. This collaboration bridges L’Oréal’s skincare expertise and beauty-tech ambitions with Clue’s knowledge of reproductive health and data-driven technology. In addition, Clue will work with L’Oréal’s active cosmetic division and its clinical experts to develop scientifically informed content about the menstrual cycle and skin health for Clue’s reproductive health encyclopaedia on Helloclue.com.

“We are excited to enter this strategic partnership with Clue, a world leader in the femtech and digital health space,” said Barbara Lavernos, deputy CEO at L’Oréal. “At L’Oréal we have a strong belief that the innovation that we bring to enhance people’s beauty and wellbeing lies at the intersection of science and technology to meet consumers’ expectations and needs. Through this partnership, we want to pioneer scientific innovation. Our goal is to develop the best personalised skincare routines for consumers of all ages regarding skin health, beauty and wellness aspirations, taking into account their menstrual cycles from puberty to menopause.”

Myriam CohenWelgryn, president of L’Oréal’s active cosmetics division, added: “Our division is a close partner of leading clinical experts around the world. We are thrilled to join forces with Clue and bring dermatologists, endocrinologists and gynaecologists together to increase knowledge on skin issues linked to hormonal cycles, in order to better understand women’s needs and help them to have a healthier skin.”

And Clue co-CEO Audrey Tsang said: “We’re excited to partner with the largest beauty company in the world to advance what we know about the relationship between the menstrual cycle and the health of our skin. Changes in skin is one of the most tracked categories within the Clue app alongside the period and menstrual symptoms, so we know that it’s super important for many in our community. With L’Oréal’s vast scientific skincare knowledge, we will be able to provide new and helpful information to both our Clue community and all consumers on how the cycle can affect the skin. Our mission is to empower people with cycles with the science, data and technology needed to make informed choices about their bodies, with skin, our largest organ included.”

L’Oréal has devoted itself to beauty for over 100 years. With its international portfolio of 36 brands, the group generated sales amounting to €29.87bn in 2019 and employs 88,000 people worldwide.

Co-founded in 2012 by Danish and German entrepreneurs Ida Tin and Hans Raffauf, Clue is a menstrual health app with over 12 million users from 190 different countries. It is available in 15 languages (English, Spanish, Portuguese, German, French, Italian, Danish, Russian, traditional and simplified Chinese, Japanese, Polish, Hindi, Korean and Turkish) and is on iOS, Android and Apple Watch. Clue aims to support research into the world’s understanding of the menstrual cycle and has forged collaborations with researchers at the Kinsey Institute, Stanford University, Columbia University, University of Washington and University of Oxford.