Fitness app market to see 17% CAGR

  • January 2, 2024
  • Steve Rogerson
Photo from Fitbit.

The global fitness app market size was $8.2bn in 2022 and is expected to register a rapid revenue CAGR of 17.3% to reach $39.6bn by 2032, according to Emergen Research.

In a dynamic landscape where health and technology converge, the global fitness app market is experiencing robust growth, driven by the integration of artificial intelligence (AI), IoT and machine learning (ML) technologies.

Small, specialised programmes designed to motivate users during various physical activities, such as running, walking and cycling, are witnessing a surge in demand. Companies are launching innovative products to enhance user experience and increase performance within these technologies.

The fitness app industry is witnessing a transformative phase with the introduction of AI, IoT and ML. Companies such as HealthifyMe have launched features such as HealthifyMe Studio, providing live streaming interactive workouts. This caters particularly to the elderly, offering a convenient option for those who find it difficult to engage in physical activities. The adoption of these technologies is making fitness apps more efficient, reliable and user-friendly, with a simple interface.

The lack of reimbursement for fitness applications and limited public awareness are key factors restraining revenue growth. The absence of financial incentives may lead users to perceive fitness apps as additional personal expenses rather than essential healthcare tools. This lack of motivation to invest in premium features or subscription plans could limit accessibility for individuals with lower income levels.

The choice of operating platforms significantly influences the success of fitness apps. In 2022, the iOS segment dominated the market, capturing the largest revenue share. Fitness apps designed for iOS devices offer comprehensive features, including fitness coaching, activity tracking, live stream workout classes and motivational content. The integration with Apple Health enhances user experience, encouraging consistent engagement. The Android segment is poised for moderate revenue growth, driven by the increasing adoption of smartphones globally.

Smartphones are the primary drivers of revenue in the global fitness app market. With enhanced features and improved user experience, smartphones serve as a convenient platform for fitness apps. These apps, loaded with health tracking, workout videos and diet guidance, provide users with anytime, anywhere access. Wearable devices are experiencing steady growth, offering features such as fitness tracking, heartbeat monitoring, alerts and notifications, contributing to the rising demand for integrated healthcare systems.

Segmented by type, exercise and weight loss apps lead the market, accounting for the largest revenue share. The ease of use and user-friendliness of these apps contribute to their popularity. Additional customisations and daily monitoring capabilities make exercise and weight loss apps preferred among consumers. These apps modify the monitoring of daily calorie intake, provide macronutrient-level details, and offer personalised lifestyle plans based on user data.

In 2022, North America emerged as the leader in the global fitness app market, driven by lifestyle disorders, health issues and increasing healthcare prices. The region’s emphasis on health management and rising health consciousness among individuals has fuelled demand for fitness apps.

Asia Pacific is expected to register the fastest revenue growth, fuelled by the rising prevalence of chronic diseases, increasing population and investments in healthcare infrastructure. In Europe, end-user awareness and partnerships with smartphone manufacturers are expected to contribute to a considerably large revenue share in the global fitness app market.

As the market continues to evolve, the intersection of technology and health consciousness is shaping the future of personalised fitness options. With ongoing innovations and a focus on user experience, the industry is poised for sustained growth, offering individuals worldwide accessible tools to enhance their health and well-being.

The global market is fairly fragmented with many large and medium-sized players accounting for most market revenue. Major players are deploying various strategies, entering into mergers, acquisitions, agreements and contracts, developing, testing and introducing more effective fitness apps.

Major players in the report include Azumio, Nike, Applico, Under Armour, FitnessKeeper, Fitbit, MyfitnessPal, Adidas, Appster and Noom.

For a sample to understand the structure of the report, see