FemTec Health acquires period tracker Ava

  • August 3, 2022
  • Steve Rogerson

Texas-based health and beauty sciences company FemTec Health has acquired Swiss period-tracking technology firm Ava.

FemTec Health created the Awesome Woman healthcare experience. Ava is a digital diagnostics and therapeutics company specialising in women’s reproductive health. It is famous for the Ava Bracelet cycle-tracking wearable.

Backed by clinical trials, Ava has helped more than 70,000 women get pregnant. Bringing together AI and clinical science, Ava’s FDA-cleared fertility platform is said to be helping women conceive faster, reducing frustration and the need for costly, invasive fertility treatments.

FemTec Health and Ava share a vision for defragmenting healthcare and providing support during every stage of a woman’s life. Through its Awesome Woman holistic health programme, FemTec integrates what research shows women want: at-home tests and monitoring, personalised services and wellness products, and on-demand medical support, all delivered through monthly subscriptions either directly to consumers or as part of an employer’s health benefit plan.

Ava’s cycle-tracking technology and machine-learning algorithms offer support beyond fertility, with potential applications in family planning, sleep and fitness, prescription medications, and stages of a woman’s life besides just reproduction.

“Ava’s vision has always been to be a companion to women along every stage of their lives,” said Lea von Bidder, Ava CEO. “With Ava’s female health AI integrated into FemTec’s care platform, women will finally have access to a fully continuous health journey. We are excited to join FemTec in building continuous support for women from puberty to menopause.”

Currently, Awesome Woman offers subscriptions for urinary and vaginal health, hormone balance, sexual wellness, wellness and prevention, beauty, and now reproductive health.

“What Lea and the Ava team have built is truly innovative,” said Kimon Angelides, FemTec Health CEO. “We are excited to add the leader in reproductive health to our portfolio and onto our team. From fertility to contraception, pregnancy support, menopause management, and personalised health insights, Ava’s technology is a great addition to make it even easier for women within the FemTec Health platform to take control of their health, all while keeping their data and personal health information one hundred per cent private and secure.”

After the integration is complete, existing Ava users and Awesome Woman subscribers will have access to both companies’ holistic offerings: Ava’s at-home fertility monitoring, data-driven health insights, week-by-week pregnancy information, and community resources as well as Awesome Woman’s on-demand telehealth services, at-home diagnostics, monthly subscription boxes, wellness products, prescription delivery, educational content, and stress management tools.

Angelides added: “Privacy is paramount. We will never lose sight of women’s autonomy and right to privacy as we build this new healthcare experience.”

Ava is the latest acquisition by FemTec Health. Last autumn, the company announced its purchase of Birchbox, the original monthly beauty box, Mira Beauty, which uses AI to match consumers with personalised cosmetics, and Liquid Grids, a social health intelligence company with over 1.25 million online community members. Additional acquisitions to round out the Awesome Woman offering are expected to be announced soon.

Ava is sold in 36 countries and has helped over 70,000 women become pregnant.