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Amazfit smart watches target active lifestyles
- November 6, 2023
- Steve Rogerson
Chinese smart wearables company Zepp Health has unveiled two lifestyle smartwatches under its Amazfit brand.
The Amazfit Active and Active Edge target those who have an active lifestyle that allows for self-expression.
Combining the technology and large display of the brand’s Amazfit GTS series with the compact and lightweight build of the GTS Mini, these two smartwatch models are said to be elegant in appearance yet powerful in functionality.
The Active is for those looking to keep up with a busy work, family and social life while fitting in time stay active and healthy. With the AI-powered Zepp Coach, users can generate personalised exercise plans and schedules that intelligently adjust based on their performance and recovery, making it easier for them to focus on training rather than worrying about planning time.
The Active also supports the brand’s Readiness function, which provides a score based on the user’s sleep resting heart rate, sleep heart rate variability, breathing quality and temperature. This score keeps the user informed of their mental and physical recovery so they can adjust their planned activities for the day with their recovery in mind, resulting in a more holistic approach to a healthy and active lifestyle.
With data visible on the 4.4cm AMOLED display, a battery that keeps the watch energised for up to two weeks, and support for Bluetooth calling from the wrist, the Active is available in Midnight Black, Petal Pink and Lavendar Purple versions. The purple model has a stainless-steel frame and vegan leather strap.
The Amazfit Active Edge brings a more rugged and streetwear feeling to the series. This tough yet stylish smartwatch has a dual-colour design with a translucent strap helping the wearable blend with an outfit, mood or occasion.
The Active Edge has certified resistance to harsh conditions, as well as a water-resistance grade of 10 ATM. The battery lets the watch last up to 16 days with typical use.
Both share a number of common features that aid in leading an active life. Along with supporting five satellite systems for accurate and reliable GPS tracking and precise navigation along imported route files, they also let the user create custom training templates, share data to popular fitness communities and apps such as Adidas Running, Strava and Komoot in supporting regions, and monitor health data round the clock.
The Active is available globally on the official Amazfit web site (www.amazfit.com) and via retailers, with prices starting from $150. The Active Edge is available in the USA on the Amazfit web site and via retailers, with prices starting from $140. It will be available in other regions soon.
Launched in 2015, Amazfit is part of health technology company Zepp Health (www.zepp.com). Its products are available in more than 90 countries across the Americas, Emea and Apac regions.