Proving the Business Case for the Internet of Things

Hannover Messe teams with IMC for focus on IIoT infrastructure

Steve Rogerson
July 18, 2019



Hannover Messe, the world’s largest manufacturing exhibition, has struck a cooperation agreement with the IoT M2M Council (IMC), the largest industry group serving the IoT sector, exclusively to cooperate on new exhibitors and conference content.
 
The IMC is mandated to concentrate specifically on infrastructure for industrial IoT (IIoT) applications at Hannover Messe in April 2020, including connectivity, platforms and edge technology to connect industrial devices.
 
The first order of business for the partnership will be in promoting the brand new US-based IIoT event from Hannover Messe organiser Deutsche Messe – Digital Industries USA – to take place for the first time in Louisville, Kentucky, on September 11-12, 2019 (www.digitalindustryusa.com).
 
The IMC will then produce a pavilion and conference for Hannover Messe 2020 at the big show in Hannover, featuring dedicated floor space, on-site signage, a conference programme and, of course, joint marketing efforts from both organisations.
 
The Hannover Messe flagship event annually attracts well over 215,000 visitors and 6500 exhibitors to Hannover, Germany; next year’s event runs from April 20 to 24.
 
For its part, the IMC counts 25,000 enterprise users and OEMs that buy IoT products and services as rank-and-file members, and the group already enjoys an exclusive relationship with the massive Consumer Electronics Show in Las Vegas in January, producing a pavilion and conference concentrating on IoT infrastructure for OEMs in automotive, houseware, medical devices and more.
 
“We think foundational alliances with the world’s largest manufacturing event and the world’s largest consumer electronics event position us well to accomplish the IMC mission – accelerate the adoption of IoT technology by bringing buyers and sellers together,” said Volkhard Bregulla, IMC chairman and VP of global manufacturing, automotive and IoT at HPE, “Both events attract IoT adopters in large numbers, which makes them unique and very attractive in combination.”
 
The fast-approaching Digital Industries USA event will include exhibition areas for analytics and cloud, production efficiency, additive manufacturing and 3D printing, robotics, artificial intelligence, and security, and has already attracted cornerstone exhibitors in Microsoft and Siemens. IMC sustaining companies will be offered the opportunity to speak at the new event on a variety of subjects.
 
The London-based IMC is the largest trade group dedicated to the global IoT and M2M sector with over 25,000 IoT buyers as members. Board member companies include Aeris, Amazon Web Services, Digi International, HPE, Kore, MultiTech, Semtech, Sigfox, Tata Communications, Telit, U-Blox, Verizon and Vodafone. For more information, visit www.iotm2mcouncil.org.