Proving the Business Case for the Internet of Things

Happiest Minds develops retail ecosystem with MasterCard

Iain Morris
December 10, 2014
Indian tech start-up Happiest Minds says it has teamed up with MasterCard to develop a more sophisticated retail and ecommerce applications ecosystem.

The company has been collaborating with the payments specialist during the recent MasterCard N>XT challenge in Canada, an event that invites developers to come up with potential “next big thing” technologies for the retail sector.

The Indian startup says that it built both Android- and iOS-based mobile apps that were able to integrate MasterCard’s (Purchase, NY, USA) ‘Simplify Commerce’ platform – an online payment solution – with an authentication platform based on analysis of cardiac rhythm.

The technology could ultimately underpin the rollout of more advanced payment applications and mobile solutions, said the company.

“MasterCard N>XT is a chance for the brightest developer minds in Toronto to come together and create applications that support the future of commerce,” said Nick Dinh, the vice president of mobile payments for MasterCard Canada. “Finding the right partners to offer our developers a seamless experience is important to the event’s success, and Happiest Minds provided unmatched expertise in the integration of our Simplify Commerce API into the developer platforms.”

Happiest Minds reckons the convergence of social mobile analytics cloud – or SMAC – technologies and the wearables market will open up new opportunities to make electronic payments more convenient and secure.

“The developer event was an intriguing microcosm of what the future holds for electronic payments,” said Joseph Anantharaju, the chief executive of product engineering services at Happiest Minds.

Based in Bangalore, Happiest Minds recently secured $52.5 million in a round of funding led by Canaan Partners (Westport, CT, USA) and Intel Capital (Santa Clara, CA, USA).