Adopter Demographic

The IMC is the only organization that we know of that qualifies IoT buyers at scale and tracks their demographics.

Roughly 40% of our Adopters come from North America, while the rest are spread out fairly evenly across the globe.  Roughly 40% self-identify as being at a Director level of higher – these are the people making IoT buying decisions!

Geographic Regions

Organisational Level

The 24 Vertical Markets Represented in IMC Adopter Membership

All figures based on 26,268 IMC Adopter Members, audited December 2019

A plurality IMC Adopter Members self-identify as “Operations” – not “IT” and not “R&D”. These are business people with problems to solve and budgets to do so. Interestingly, this demographic holds across almost every one of the 24 different vertical markets that we track!

All figures based on 26,268 IMC Adopter Members, audited December 2019

All figures based on 26,268 IMC Adopter Members, audited December 2019

Product Specified

We look at our IMC Adopter Member Rolls as the largest market-segmentation study ever conducted for the IoT sector (25,000 data sets don’t lie!). And we can slice-and-dice our data in any way that you’d like.

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